www.proximity.nl/This image uses proximity as a unifying factor. Placing the circles close to each other is a way to display them as a whole and not as individual points of interest. Going a step further, by placing a different logo in each circle makes them appear to be related. If you look at each one individually, and not as a whole, you will see that there is no connection between them at all.
Saturday, February 6, 2010
Proximity~
www.proximity.nl/This image uses proximity as a unifying factor. Placing the circles close to each other is a way to display them as a whole and not as individual points of interest. Going a step further, by placing a different logo in each circle makes them appear to be related. If you look at each one individually, and not as a whole, you will see that there is no connection between them at all.
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Very interesting and effective use of proximity. It shows so well how to unite different elements just by placing them together. Also, perhaps, the repeated circle shape reinforces this unity.
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